SEO History and Evolution

SEO History

SEO History

Google was popular enough in early days. Yahoo got a good reach. Google now became a very popular and most used search engine because of world trade attack occurred on 2001 SEP 1. Many people searched about the incident in google and it couldn`t provide enough information. Because, Google crawlers couldn`t provide most of the sites and thereby not available in google database. Web Pages can be crawlable by Webmasters. So google officials decided to provide awareness to webmasters by releasing a starting guide documents for SEO. This idea was not encouraged by some of the Google Representatives. But despite of all this google decided to make it happen by publishing documents to webmasters for Optimization of SEO and thus Developed SEO Practice.


Process of Google

1) Crawling 

Crawling is a process by which web crawler(bot or spiders) to a web page for finding your page and it will enlist on its page for showing us the result.

2) Caching 

Caching is a process of taking a snapshot or saved copy of a web page. It will capture the data we are looking for and enlist them.

3) Indexing 

Indexing is a process of listing a page that we crawled. It analyze every data in a webpage and make it visible with an accurate information.

Methods of SEO

1) White Hat SEO

white hat seo

White Hat SEO refers to the practices that improves your search engine ranking on a search engine page by following the rules and terms of googles. Its an ethical process.

2)Black Hat SEO

black hat seo


Black Hat SEO refers to set of practices that are used to increase page ranking in the search engine by violating the terms of services. Its an unethical process.

Types Of SEO

1)On-Page Optimization

On-Page Optimization refers the measures and modification of a webpage taken directly within the website in order to improve the position in search ranking.

2)Off-Page Optimization

Off-Page Optimization includes collecting backlinks to your webpage from the authority sites, social media and social bookmarking. Off-Page elements work in the background of the webpage for improving the ranking in the search engine.

Webmasters

webmasters
Webmasters is a person who make modification and maintenance in one or more website. They are the authorial person of the website.


keyword stuffing

Keyword Stuffing

Keyword  Stuffing is a Black Hat SEO technique. Its a method of stuffing keywords in a webpage meta tags, visible content or backlink anchor to crack a unfair ranking advantage in search engine


SEO Evolution

seo evolution

Content Specific

In this the ranking is based on the repetition of Keywords on the page . That led to Keyword stuffing. It made a substandard page appears on the search engine

Link specific

 For avoiding Keyword stuffing Google updated content specific to link specific. In this the ranking depends on the no of link from various Web pages to that page. These links gives information that they are quality ones. So, various websites started to sell the links.

Quality specific

Google further upgraded link specific to quality specific after various pages started to sell the links. Here, the quality is determined by the no of links from Quality Web pages that is ranked by the Google itself. So links started sharing between Quality ranked Web pages.

Passing the juice

To stop the sharing of links between Quality ranked Web pages, Google developed passing the juice system. It passes the quality or equity of a page while providing a link.

Google Ads

Its for Advertisers. Its an advertising platform provided by Google for marketing a product. It associated with a partner site which controls the images and content of the advertisement for every search related to the keywords. It appears on right top of the page.

Google adsense

Its for Publishers. It is an online income source. Payment is for click on the advertisement that we publish on a page. Easy platform to earn money.

Pogo Sticking process

It happens when the user exit a search engine result page(SERP) immediately without clicking more options in that page. This lowers the position in SERP.

Bounce Rate

Percentage of users who left a page without viewing additional information on that page. Low bounce rate is preferred over large since low bounce rate indicates number of users who left that page is lower.

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