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Google Search Console

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 Google Webmasters Tool(Google Search Console) Google search console is a set of tools and resources to help webmasters to monitor and  maintain the website performance in the Google search Index. It's a two way communication that can monitor the website and report the results. This feature provide data about search traffic, search appearance and crawl data. Google search console was previously known as Google webmaster control and the Google webmasters tools till taking the present name in 2015. Five methods for Google site modification 1) HTML Verification Method: In this method we need to upload a  HTML file to the root directory of your website. But the flaw is we need to access the website to upload the file either along with the FTP or CP and file manager.  2) HTML Tag Verification Method: In this method we need to add a meta tag to your site <head> section by copying the meta tag from the HTML tag verification option and paste it to the <head> s...
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On-Page Optimization

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On-Page Optimization Every single process we do for SEO on a page or site is called On Page or on site optimization. When a user searches for a keyword, Google crawls for suitable titles and then looks for meta description. And finalize the quality and check whether it is the page that the user searched for. Meta description is the brief description of content of that page. Snippet (basic):  it contains  URL , SEO title and meta description that appear on the search result.  Favicon:  it is the icon or logo of a website.   Snippet (advanced):  it includes rating stars. We get click through ratings (CTR). Based on the no. Of impressions or clicks we get. Star rating creates an impression about the page.  On page optimisation includes, SEO Title optimization : Add keywords in title for easy crawling.  Do not enter misspellings for results.  Do not use full small letters or capital letters on title modification.  Avoid spelling mistake...
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Google Algorithm Updates and Changes

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Algorithm Changes and Updates Panda Update It was the first Google update in SEO done in 2011. To avoid content spamming of content specific search engines this update degrade to low quality, skinny and copied content pages. Low quality and skinny content pages can't provide enough information to the user. Copying content cause copyright issue for the duplication in more than one sites. To skip panda update the webmaster can improve certain features like, content with not less than 1500 words avoid grammar and spelling errors good language level declaration of the author Penguin update Introduced in 2012 to stop link spamming. Link spamming increase the rank of a low quality page. This update came into existence to prevent or punishing the webmaster while using this link spamming This update catches,  Link exchanges between different pages  Link building from low quality websites  Link farming  Automatic link production Link comment spamming These pages are erased fr...
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SEO History and Evolution

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SEO History Google was popular enough in early days. Yahoo got a good reach. Google now became a very popular and most used search engine because of world trade attack occurred on 2001 SEP 1. Many people searched about the incident in google and it couldn`t provide enough information. Because, Google crawlers couldn`t provide most of the sites and thereby not available in google database. Web Pages can be crawlable by Webmasters. So google officials decided to provide awareness to webmasters by releasing a starting guide documents for SEO. This idea was not encouraged by some of the Google Representatives. But despite of all this google decided to make it happen by publishing documents to webmasters for Optimization of SEO and thus Developed SEO Practice. Process of Google 1) Crawling   Crawling is a process by which web crawler(bot or spiders) to a web page for finding your page and it will enlist on its page for showing us the result. 2) Caching  Caching is a process of taki...
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